. >> reporter: that jon stewart dubbed it toemageddon 2011. >> really? >> it's a big deal to see boys in pink because it's not the cultural convention. but it's nothing hardwired. boys are not innately aversive to pink, girls are not innately attracted to pink. >> nice to meet you. >> reporter: so along with greg we invited a few other dads whose sons have varied interests and preferences to start an open dialogue about the gender color wars. >> in a perfect world you had your choice, would you rather your son grabbing for the pink shirt or the blue shir >> i'd want him to go to the one he was drawn to. >> i follow my child's lead. because it's not really the point of what i like, it's the point what was my child likes. >> i prefer my child to choose blue. but if he wants to choose the pink shirt over the blue shirt, that's up to him. >> i think the reason parents are uncomfortable with putting boys in pink is frankly they think, it will make him gay. we're all -- people are still homophobic although i think it's changing rapidly. >> reporter: next we as